The Flour Box

Branding campaign for The Flour Box, an independently owned donut shop and bakery in Seattle, Washington. The project began with choosing a “client,” then designing a logo for them by exploring 200 different logo variations. Then, moving onto branding, the design required stationery and a web page as a way to reach out to the restaurant’s customers, and finally expanding the brand by creating ephemera, represented by the staff t-shirts, purchasable reusable bags, and aprons that might be seen worn by the staff.